To attract and retain top talent, you must make your employer brand a key component of your HR strategy. This includes defining your employer value proposition (EVP), creating a recruitment marketing strategy, and continuously measuring your employer branding strategy performance.
Did you know?
75% of active job seekers are likely to apply to a job if the employer understands the importance of employer branding and actively promotes it.
Your employees and candidates are the best ambassadors of your employer brand. They are likely to spread the word about their experience with your brand online or in person, be it displaying your company as a great place to work or as a less desirable employer.
In other words, treat employees and candidates as your most valuable asset and make sure they stay satisfied.
Video is one of the most effective ways to engage and connect with candidates. You can improve your employer brand by:
The key is to be natural and honest about your company and the role in your videos.
